E-furniture store WoodenStreet launches offline store in Jammu

Indian online furniture store WoodenStreet has expanded its presence by launching an offline store in Jammu & Kashmir.

The new studio, located at Kunjwani Bypass, Srinagar Road (Jammu), covers a carpet area of 3,500 sq. ft and represents an investment of $365,000. The company also plans to invest of $365,000-$610,000 in expanding its warehousing and supply chain infrastructure in the union territory.

WoodenStreet has already hired a team of 20 professionals to spearhead its operations in J&K and plans to create over 50 more job opportunities shortly.

WoodenStreet said in a press release that it plans to open more experience stores in Tier 2 and 3 cities to provide consumers a ‘touch and feel’ exposure with a physical shopping experience and enhance its omnichannel presence.

Lokendra Ranawat, CEO and co-founder of WoodenStreet, said: “Our goal is to provide an exceptional in-store experience that matches the convenience and quality that our customers have come to expect from our online store.”

Founded in 2015, WoodenStreet currently operates over 100 brick-and-mortar stores across India and has more than 350 delivery hubs, delivering over 30,000 home furniture, décor, and home furnishing products.

In April last year, the company secured $30 million in Series B funding from Westbridge Capital and unveiled its plans to invest approximately $20 million to fuel its growth nationwide in October 2022.