Tata Green Batteries’ new campaign #MainFarkNahiKarta thought from WATConsult

Tata Green Batteries, manufactured and marketed by TATA AutoComp GY Batteries Pvt. Ltd., has introduced its latest proposition with WATConsult, the globally awarded hybrid digital agency from the house of dentsu International.

Through its previously launched campaigns including #IndiaKiBattery, Tata Green Batteries has constantly highlighted and commemorated a changing India. Now, building on the same premise, it has launched a fresh digital campaign to mark the revamp of its product line. Centering around the theme of ‘Naye India Ki Nayi Battery’, the campaign titled #MainFarkNahiKarta, aims to reach out to every progressive Indian. The video tugs at the audiences’ heartstrings by portraying the importance of celebrating each other’s differences rather than discriminating because of them.

Commenting on the campaign, Ravi Gupta, CEO, Tata Green Batteries said, “This concept revolves around the philosophy of equal rights for every Indian. It also entails that we believe in One Nation. Similarly, we don’t differentiate amongst our customers; we treat all of them as equal and serve them with the same passion, zest and energy every day, every time. With new initiatives incorporated with the changing times, like paperless warranty, TGY connect app and We Care app, we’re ensuring that every customer has easy and worry-free access to any kind of documentation, which is why we like to say #MainFarkNahiKarta.”

Link: https://www.youtube.com/watch?v=O5UIKnx0tQ8

Sharing her thoughts on the campaign, Heeru Dingra, CEO, WATConsult added, “#MainFarkNahiKarta takes a sentimental approach to effectively put across the brand’s ethos of moving towards a new India. Presenting some highly relatable nuances from our day-to-day lives, the campaign salutes all those who do not discriminate on any basis by simply showcasing some small yet big differences that usually go unnoticed by each one of us.”

For the record, the brand, with its unique combination of TATA AutoComp’s extensive experience in the automotive industry and GS Yuasa International’s superior technological know-how, has a wide range of categories that it caters to. These include 2W, Tractor, PV and CV. The campaign, with its inclusive attributes, appropriately targets all these lines-of-business.

About Tata Green Batteries:

“TATA Green Batteries” are manufactured and marketed by TATA AutoComp GY Batteries Pvt. Ltd., a joint venture between TATA AutoComp Systems Ltd., India’s leading auto component manufacturer and GS Yuasa International, Japan, one of the world’s largest automotive battery manufacturers. These batteries are a combination of TATA AutoComp’s extensive experience in the Automotive Industry and GS Yuasa International’s superior technological know-how. 

Tata Green batteries have a range of products right from automotive batteries for 2W, cars, UVs, commercial vehicles, tractors, off-road vehicles, gensets, inverters, solar and e-rickshaws. Tata Green batteries have the latest best in class technology like, VRLA technology for 2W, maintenance-free batteries, low top-up batteries with 90% recyclable materials and many more.

With a Tata trust and GS Yuasa Japanese technology, Tata Green batteries offers the best peace of mind to its customers which includes OEM manufacturers like MSIL, TML, TVS, HMSI, KOEL, TKML, Yamaha, Piaggio, JCB, Komatsu, Suzuki & many more. It also supplies batteries to many institutional customers including Indian Army. It has a large customer base served by its large network of 600 distributors, 12,000 retailers and 6,000 OEM workshops, in addition to a network of mechanics, garages and auto electrician. It has a presence across India in order to conduct sales, after sales service and warranty settlement for all customers.It has launched great initiatives including paperless warranty, online warranty registration, faster claim settlement etc. It also has an all-India toll-free helplinenumber to serve customers from 8 am to 8 pm across India tirelessly all 365 days of the calendar year.

About WATConsult:

WATConsult is the globally awarded hybrid digital agency from the house of Dentsu International. It has 5 other verticals, Audientise, SocialCRM24*7, eCommencify, InnoWAT, and Recogn, which offer varied digital services. It has received more than 200 awards and recognitions in the field of digital media marketing including a GRAND PRIX at Prague International Advertising Festival. It is the only Indian Digital Agency to have made its way to Cannes Lions 2018. Recently, the agency won a Gold in ‘Thriving Culture’ category at Social Samosa AgencyCon Awards and attained ‘The Best workplace & People development’ title by Business Leader awards. 

It has won 11 Agency of the Year awards including: ‘The Digital Agency of the year’ at Social Samosa’s AgencyCon awards 2020;  The most influential digital agency of the year in 2019 by Brand Equity Agency Reckoner; ‘Display Agency of the Year at Digixx 2018; The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards 2017; Marketing Agency of the Year at MCube 2017; Digital Agency of the Year at Delhi Ad club awards 2017; Digital Agency of the year at DOD awards 2016; The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards; ‘Boutique Media Agency of the Year’ at Media Ace Awards 2015, Mumbai, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi and ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore. 

About Dentsu International:

Dentsu International’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, dentsu X, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and MerkleSokrati.