The product portfolio has 16 products ranging from face washes, shower gels, face mask, shampoos, face gels, and body lotions and all products are caffeine infused
MCaffeine, an online brand for caffeinated personal care products, has raised $500,000 in pre-Series A investment round, led by Harminder Sahni, Founder of Wazir Advisors, Mohit Bajaj, LetsVenture and Calcutta Angels.
MCaffeine plans to utilise the funding towards product research and development and inventory buildup. In addition to this, the firm will expand its product portfolio and go omni-channel.
MCaffeine was launched in 2015. The product portfolio has 16 products ranging from face washes, shower gels, face mask, shampoos, face gels, and body lotions. Its range of personal care products are caffeine infused.
Co-founder Vikas Lachhwani said: “We are aware that we are contending in a space where is there is stiff competition. The young millennial’s have a personality of their own which is very different than the generation they are succeeding. We see a potential market in the young millennial’s, which we believe is underserved by the incumbent brands and products.”
“Millennial’s are more expressive, experiential, socially and environmentally sensitive. They believe in expressing their personality with the lifestyle choices they make and look up to brands as an extension of their identity. Hence, we are looking to build a brand which reflects the millennial lifestyle and aspirations. MCaffeine is sensitive to the social message it communicates and do openly detest fairness products. Our aim is to make a compelling proposition in the consumer products market in order to drive our product and brand philosophy,” he added.
The medicinal properties of caffeine on skin and hair have been well researched in the fields of dermatology, trichology and cosmetology. The firm claims that its products come with “the cruelty-free claim” and are not animal tested.
Commenting on the growth, Tarun Sharma, Co-founder of MCaffeine said: “In just about a year, we have expanded our portfolio from six products to 16 products. Keeping operational profitability from day one, we have served more than one lakh customers to date. We have received tremendous love from our customers. We plan to touch 1 million customers this year.”
MCaffeine also runs a campaign called ‘Burn the Shade Card’, where it highlights the stories of people who have overcome colour prejudice.
MCaffeine sells on 20-plus e-commerce platforms in India.