US and Delhi-based startup Delightree raises $3M to obtain more clients.

Workflow automation app Delightree that lets franchise businesses create, assign, and track to-dos across employees and locations, will use the $3 million seed funding to obtain more clients.

Delightree, a San Francisco and Delhi-based workflow automation app for businesses has raised $3 million in a seed round from Accel Partners, Emergent Ventures, Brainstorm Ventures, Axilor Ventures, and Alchemist Accelerator. The company will use the money to win new clients. 

Delightree was founded by Madhulika Mukherjee and Tushar Mishra in 2019. The duo founded Delightree based on their previous experience from starting CEM software company Survaider where they worked with over 3,000 franchise stores.  

The workflow automation startup provides digital workflow tools to deskless workforces

The workflow automation startup provides digital workflow tools to deskless workforces like restaurants, hotels, and retail stores, and other franchise businesses and brick-and-mortar operations who have traditionally relied on pen and paper.

“We were surprised to learn how most franchises still either run on pen and paper or old desktop-based software. Delightree is helping owners turn their stores into future-ready smart stores, where the majority of processes and workflows are automated” said Tushar Mishra, Co-founder.

Madhulika Mukherjee, Co-founder, Delightree, said, “Automating standard workflows is just scratching the surface. We are planning to integrate with other products a franchise business uses to deeply augment all cross-department workflows in the organization.”

The startup, which has franchise clients of Subway, Pedros, Burger King, and Halal Guys across the US, is targeting more than 750,000 franchises.

Businesses across the US and the rest of the world are reopening under heightened scrutiny and compliance requirements amid the coronavirus pandemic. 

Delightree has launched a free mobile app, Delightcomply, which lets its clients share the latest WHO and CDC regulations with their teams in the form of simple tasks. The business can then share their compliance status live with customers such as scanning the QR code on the package to access information, like the temperature of the staff who handled the meal preparation and compliance of other CDC guidelines.