Ulka Gear & Sirona rolled out an Instagram contest to promote hygiene while biking

The contest was held in three legs with more than 250 users participating in total. Winners to receive Sirona gift hampers. The two winners were Raveena Virwani and Prakhar.

Ulka Gear, an Indian manufacturing brand start-up in association with Sirona, an award-winning product innovation brand committed to solving unaddressed menstrual hygiene issues, recently rolled out a unique Instagram contest for its followers. The contest was aimed at spreading awareness about the importance of basic hygiene while biking during the pandemic and increasing the reach of Ulka Gear Hakkit & Sirona India products. 

This contest was held in three legs with more than 250 users participating in total. In the last two legs, two winners were announced- Raveena Virwani (a micro-influencer, Product Reviewer, and a travel freak) and Prakhar (Hotelier and a rider by interest).

The winner of the first leg Prakhar said, “Basic hygiene is of utmost necessity while riding a bike during corona times. I have seen several times that while biking, personal hygiene is completely ignored. The competition was a good way through which one was better able to understand the importance of basic hygiene while traveling.”

“Being a woman traveler and a mother, I know it is how much important to take care of ourselves if I catch diseases and bring it back home, I am putting my entire family at risk, this competition helped us brainstorm several ideas through which one can maintain basic hygiene while riding a bike” winner of the second-leg – Raveena said.

Commenting on the partnership, Ulka Gear Founder Shahnawaz Karim said, “Social media campaigns on platforms like Instagram offer the best way to highlight issues and increase brand awareness. Our association with Sirona India is the first step towards this. This contest was aimed at making people aware of how their seemingly inconsequential actions like keeping gloves inside the helmet while motorcycle riding can lead to the spread of disease-causing germs.”

Deep Bajaj, Founder, and CEO of Sirona said, “Maintaining hygiene has always been very important. The new normal has only brought it to the forefront. To help spread awareness about the same among bikers, who are often highly exposed, Sirona and Ulka rolled out this contest on Instagram. It got high traction and informed people about ways of maintaining hygiene on the go.”

About Ulka Gear

UlkaGear is an innovative and disruptive brand that defies the conventional norms of design & safety. The company is a pioneer in developing the first and only convertible motorcycle jacket. Ulka Gear flagship products include HakkitForever & Hakkit V2. The company has patented the designs of its innovative product range as well as functionality. Ulka Gear is the brainchild of Shahnawaz Karim who is the Founder of this company and inventor of this revolutionary concept.

About Sirona

Sirona is an award-winning product innovation brand, committed to solving those Intimate and Menstrual Hygiene issues for women, which are not adequately addressed in the country.


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