Unacademy previously competed for the title sponsorship which was won by Dream 11.
Unacademy, Bengaluru-based Edu-tech firm has been named as the official partner for the Indian Premier League for three seasons, announced the BCCI on Saturday.
“We are pleased to have Unacademy on board as the official partner of the Indian Premier League 2020 to 2022,” IPL chairman Brijesh Patel said in a release.
Brijesh Patel added, “IPL is the most-watched cricket league in India and as a homegrown Indian Edu-tech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers.”
Commenting on the association, Karan Shroff, vice president – marketing, Unacademy, said that they are delighted to become the Official Partner of IPL. He added that the ed-tech startup is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators.
“With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership,” Karan Shroff added.
Earlier, Dream 11 has been named as the IPL title sponsor for this year. Dream 11 with a contract for four months and a bid of Rs 222 crore, replaced Vivo and beat Edu-tech companies such as Unacademy and Byju’s to win the title sponsorship rights.
The 13th IPL is scheduled to be held in UAE from September 19 to November 10. All the franchises with players and staff already reached UAE and are preparing for the tournament.
According to BCCI, 13 personnel, including 2 players have been tested positive for COVID-19 and are under self-quarantine.