Triller, a TikTok rival app announced its new strategic partnership with India’s largest music streaming service and Reliance owned, JioSaavn. Triller videos will be embedded into the music streaming app “front and center.”
According to what Triller says as “first of many announcements to come from these two digital powerhouses,” JioSaavn will have a prominent button to “Make a Triller Video” on the main screen of the platform.
Every video watched within the JioSaavn app will automatically be a Triller music video. This collaboration is expected to grow users and usage for the Los Angeles-headquartered firm.
The rush for local startups to fill the void created from the ban of TikTok and 58 Chinese apps due to cybersecurity concerns and border tensions between the two nations.
Bobby Sarnevesht, Executive Chairman of Triller and co-owner of Proxima said, “We couldn’t be more pleased to have partnered with not only the biggest company in India but one of the biggest and most important companies in the world.”
He added that it is an honor to become the backbone music video streamer of JioSaavn as well as such a prominent position within its app and that they will make sure to provide its users with unparalleled and best of class service.
Rishi Malhotra, Co-Founder, and CEO of JioSaavn said, “As we grow, we are committed to advancing our world-class product – always at the intersection of music and entertainment. Connecting creators to millions of fans are at the core of everything we do. Our cross-platform collaboration with Triller enables artists to create and express our culture in the most innovative ways. We are confident that this partnership will exponentially grow both companies.”
In the view of this partnership, what is even more interesting is that Reliance Industries which runs the Jio platforms, was said to be in talks with ByteDance to invest in TikTok’s Indian operations.