Health and wellness platform, The Healthy Company, has bagged an undisclosed amount in a pre-Series A round led by Inflection Point Ventures.
The company will use the funds for marketing, R&D, and channel expansion.
Founded in 2018 by Devansh Jain Nawal and Ackshay Jain, The Healthy Company offers products (green teas, granola bars, muesli, plant-based proteins, etc.) and services (personalized nutritionist consultation through EVA application) to cater for the customer wellness journey. It claims to have shipped close to two million superfoods to date.
It says it has helped customers across India lose over 120,000 kilos naturally with over 94 per cent success rate in healthy reduction of Body Mass Index.
Its AI-powered coaching service called EVA helps people easily manage their lifestyle while continuing a healthy diet plan. This has helped thousands of customers to lose weight naturally and have a taste of a fit lifestyle. Their products have seen adoption among all ages ranging from the 20s to the late 60s.
The products are sold through its portal and other top marketplaces, including Amazon, Flipkart, and Nykaa.
In addition to expanding its customer base via Tier 2 & 3 focused marketplaces, it plans to expand its offline presence via collaborations with gyms, wellness clinics, and health centres.
Vinay Bansal founder and CEO of Inflection Point Ventures, said, “Healthy choices are now a way of life, and it cuts across age segments. THC’s offerings have helped consumers to enjoy being on a diet and achieve their weight loss and fitness goals. We understand this segment quite well and can provide insights to the team on scaling their business. The organic synergy between IPV and THC has led to closing this round with the company.”
The weight loss and weight management diet market size were valued at 192.2 billion USD in 2019 and is projected to reach 295.3 billion USD by 2027, registering a CAGR of 7.0% from 2021 to 2027. The Asia-Pacific region would exhibit the highest CAGR of 8.6% during this period. With at least 20% of the Indians facing one or the other lifestyle disorder, there is a need for focused wellness products. Focusing on the 108 Mn+, and increasing, health-conscious users in India, THC is on a mission to maximize human health and wellness through technology and bioscience.