Snapdeal partners with Truecaller to identify, filter delivery verification calls

Any calls received by users who have placed an order on Snapdeal will be clearly marked as ‘Snapdeal Order Team’ or ‘Snapdeal Delivery Team’, and colour coded in purple

Snapdeal, a leading e-commerce marketplace in India, has partnered with Truecaller, an app that helps you identify unknown incoming calls, to enhance consumer experience by integrating Truecaller Priority in the company’s IVR and order confirmation numbers.

Customers with Truecaller app installed on their mobiles will be able to easily identify and filter IVR or delivery verification calls when shopping on the e-commerce platform.

Any calls received by users who have placed an order will be clearly marked as ‘Snapdeal Order Team’ or ‘Snapdeal Delivery Team’, and colour coded in purple.

Jayant Sood, Chief Customer Experience Officer at Snapdeal, said, “This will help reduce a key friction point in the delivery process; ensuring that our customers don’t miss out on any important calls from Snapdeal, and also increase the daily rate of deliveries for us by increasing the call completion rate.”

“We constantly strive to enhance the user experience through safe and efficient products. With Truecaller Priority, Snapdeal ensures enhanced efficiency in its user communications while users get to know that call is critical and for relevant reasons. We are confident that such seamless experience will add immense value to both sides,” said Arun Krishnan, Director, Strategic Partnerships at Truecaller.

In February 2010, Kunal Bahl along with Rohit Bansal started Snapdeal. Today it is one of the top three online marketplaces in India, with a wide assortment of 65 million plus products across 1,000-plus categories from over 125,000 regional, national, and international brands and retailers.

With millions of users and more than 300,000 sellers, Snapdeal delivers to 6,000-plus cities and towns in India. In its journey till now, it has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, and Ratan Tata, among others.

Snapdeal is facing tough competition from Amazon and Flipkart. A recent report suggested that it is exploring a merger with Alibaba-backed m-commerce and digital wallet company Paytm.