Sirona bags Award for Excellence for Startup 2020 at PHDCCI’s 115th Annual Session


New Delhi October 08, 2020: Amidst the pandemic, PHD Chamber of Commerce and Industry (PHDCCI) held its Annual Excellence Awards online. This was PHDCCI’s 115th Annual Session, where the theme was ‘Building Aatmanirbhar Bharat’. Chief Guest, General (Dr) VK Singh (Retd), PVSM, AVSM, YSM, ADC and the President, PHD Chamber, Dr DK Aggarwal awarded 6 businesses/ entrepreneurs/ individuals for their outstanding work in select areas and to promote corporate and individual initiatives in economic, social and educational areas.

Award for Excellence

In his address, General (Dr.) V K Singh said, “Excellence, quality and ease of doing business form the foundations for Atmanirbhar Bharat. With a strong foundation, India can tap into filling gaps in Chinese market supply, where volumes and global reach is high, yet the quality is not sustainable.”

The awardees for PHD Annual Awards for Excellence 2020 in different categories are Mr Deep Bajaj, Founder, Sirona Hygiene Pvt Ltd (Award for Excellence for Start-ups); Grasim Industries Ltd., Unit- Indo Gulf Fertilisers (Good Corporate Citizen Award For Social Welfare); Mr. J C Chaudhry, Chairman & Managing Director, Aakash Educational Services Limited (Distinguished Entrepreneurship Award); Mr Manu Chopra, Managing Director, PDS International Pvt Ltd. (Distinguished Entrepreneurship Award for MSME); Ms G. B. M. Ratna Kumari (Mallika Manoj Grandhi), Chairperson And Managing Director, Manoj Vaibhav Gems N Jewellers Pvt. Ltd (Outstanding Business Woman Award); Mr Binay Kumar, Chairman & Managing Director, Banaras House Pvt Ltd. (LifeTime Achievement Award)

Award for Excellence

On receiving the Award for Excellence for Start up, Deep Bajaj CEO and Founder of Sirona said, “PHD Annual Awards are one of the most coveted ones  in Business Circles that are decided after several levels of meticulous screening and assessment. We are honoured to be a part of this. With our commitment to solving unaddressed feminine intimate hygiene issues, we are looking forward to furthering the dream of a self-reliant India.”

During the event, dignitaries reiterated that self-reliance is not isolation but about plugging into the global market and economy and realising and working on its domain of excellence. 

Dr Aggarwal, President, PHDCCI said, “India now has to target 25th rank in the global ease of doing business ranking. Innovation, research & development have to be spurred and accelerated along with unleashing of demographic dividend. With this, India will become a super economic power and the ‘Golden Goose’ again.”

Award for Excellence

PHDCCI’s 115th Annual Session has been supported by Vestige Marketing Pvt Ltd; Maruti Suzuki; Radico Khaitan Ltd; SMC Global Securities Ltd; Paramount Communication Ltd; Multani Pharmaceuticals Ltd; DLF Ltd; JK Tyres; Apeejay Svran Group; M V Cotspin Ltd and DCM Shriram Industries Ltd. The other sponsors of the session were Hindalco Industries Ltd, Martin & Harris Pvt Ltd., Filatex India Ltd., Bharat Aluminium Company Ltd, Hindustan Tin Works Ltd, Alliance Advertising & Marketing Pvt. Ltd, Oswal Greentech Ltd, Modern Auto Ltd and Bry-Air (Asia) Pvt. Ltd. 


Instituted 24 years back in 1997, PHD ANNUAL AWARDS FOR EXCELLENCE are the most coveted Awards in Business Circles that are decided after several levels of meticulous screening and assessment.

About PeeBuddy: Sirona

Sirona India Logo

Sirona ( is an award-winning product innovation brand, committed to solving those Intimate and Menstrual Hygiene issues for women, which are not adequately addressed in the country.

Sirona India Products

Formally incorporated in 2015 by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder), Sirona is an outcome of the numerous bad experiences women around them faced in terms of basic and intimate hygiene issues. The company is widely popular for being the maker of India’s first portable, disposable and highest-selling (2 million units sold) female urination device, PeeBuddy (using which women can Stand & Pee in unfriendly toilets) and Sirona Period Pain Relief Patches (India’s First Herbal Feminine Pain Relief Patches). It is also the pioneer in advocating the use of sustainable menstrual hygiene products like Sirona Menstrual Cups and has also addressed other Intimate & Menstrual Hygiene concerns.


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