SaaS CRM company Capillary raises $20mn 
to expand in Asia, add AI capabilities

The Bangalore-based company claims to have over 300 million consumers and 25,000 stores on the platform

Bangalore-headquartered Capillary Technologies, a cloud-based software solutions company that enables retailers to intelligently engage with their customers, has raised approximately $20 million over the past year from its existing investors, including Warburg Pincus and Sequoia Capital.

With these funds, Capillary will strengthen its new product development, powered by Artificial Intelligence and Machine Learning catering to Asia and other upcoming emerging markets. The company also plans to invest in its newly-launched consumer goods vertical.

Aneesh Reddy, Co-founder and CEO, Capillary, said: “More than 70 per cent of these funds would be devoted to research and development powering all our products with AI. We’re also looking to further strengthen our presence in China and the Middle East, besides penetrating further into Southeast Asia.”

“We will soon be opening our second office in China at Guangzhou and then another at Beijing later this year. Going beyond retail, we are expanding into adjacent industry — fast moving consumer goods (FMCG) which has a close affinity to retail.”

Capillary is SaaS-powered customer relationship management company. It has over 300 marquee brands across 30-plus countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy and seamless consumer experiences.

The company claims to have over 300 million consumers and 25,000 stores on the platform.


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