NorthSide launches incubator, brand builder programs in India

NorthSide, a brand accelerator and a venture incubator that helps brands start up and scale up in India, has launched its operations.

The incubator program focuses on startups to help nurture their idea into viable businesses by providing insights generation, positioning development, creative asset development, and e-commerce scale-up, all under one roof.

The program has already helped over 25 companies, including the likes of The Job Plus and Jackfruit365.

The incubator helped Jackfruit365, which produces Green Jackfruit Flour (a product that helps control blood sugar) reach the top three bestseller food status on Amazon. With a fully integrated build-operate-transfer model, NorthSide helped position the brand and executed the communication and marketing plans that enabled the brand to scale up its offering on e-commerce and D2C channels.

NorthSide also conceptualised and designed The Job Plus, a one-stop dedicated platform for the service-hospitality industry. The platform has redefined the industry by connecting employers, potential employees, and educational institutes creating a complete eco-system.

As India is moving towards a US$5 trillion economy, building brands that drive consumption is a large opportunity with an estimated 500,000 brands and 63 million companies looking for expertise to scale up and compete effectively.

Traditionally, this space of brand-building services is occupied by specialised firms that offer a narrow scope of services, which makes brands hire many different firms to scale up their brands. This is often an expensive exercise, which many new-age brands with a lean model are not able to afford.