New campaign addresses issues of feminine hygiene during COVID times

New campaign addresses issues of feminine hygiene during Covid times

New Delhi:  MediBuddy-DocsApp, a digital healthcare platform and Sirona, an award-winning product innovation brand, have together launched a campaign to address the issue of feminine intimate hygiene during the times of Covid-19.

During Covid pandemic, gynaecological concerns of women have remained unmet. It is to bridge the communication and awareness gap that MediBuddy-DocsApp launched the campaign.

This campaign would open suitable communication channels for women to solve their concerns and additionally bring the best intimate hygiene solutions to their disposal for optimum care and wellness.

The campaign also has a reward of Sirona’s intimate care & hygiene kit for MediBuddy- DocsApp users, who consult for gynaecological issues and further subscribe to the annual membership, i.e. MediBuddy-DocsApp Gold.

Commenting on the collaboration, Deep Bajaj, Founder and CEO of Sirona said: “In a time when women’s intimate health and hygiene concerns are slipping through the cracks deepened by the pandemic situation, Sirona aims to solve them proactively. We believe MediBuddy-DocsApp’s top-notch medical consultation services paired with Sirona’s thoughtful solutions can comprehensively solve women’s health concerns. These are critical to the wellbeing of women and in turn the society and economy of the country.”

New campaign addresses issues of feminine hygiene during Covid times
Deep-Bajaj Founder & CEO Sirona Hygiene Pvt Ltd

Satish Kannan, Co-founder & CEO, MediBuddy-DocsApp said: “As a brand dedicated to healthcare, we strongly believe that the first step to solving any issue is by talking about it. By collaborating with Sirona, we will be encouraging women to bring intimate hygiene out of the closet and address their health issues instead of suffering in silence.” 

The intimate hygiene kit by Sirona includes everything required to meet the unique needs of women, particularly young mothers—PeeBuddy Female Urination Device (using which women can Stand & Pee), intimate wipes, 100% herbal pain relief patch, maternity breast pads, sanitary pads, oxo-degradable diaper disposal bags, herbal mosquito repellent solutions etc.

From its side, MediBuddy-DocsApp Gold service will allow the user unlimited consultations to a specialist doctor across 18 departments anytime and anywhere. 

MediBuddy-DocsApp recorded a spike of about 34% in the number of gynaecological consultations during Covid times. By maintaining proper intimate hygiene & timely doctor consultations, women can avoid vaginal problems like – abnormal vaginal discharge, vaginal irritation, vaginal dryness, unnatural odour, vaginal infections and long-term fatal diseases, including cervical or ovarian cancer.

Sirona ( is an award-winning product innovation brand, committed to solving those Intimate and Menstrual Hygiene issues for women, which are not adequately addressed in the country.

Sirona incorporated in 2015 by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder)

Formally incorporated in 2015 by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder), Sirona is an outcome of the numerous bad experiences women around them faced in terms of basic and intimate hygiene issues. The company is widely popular for being the maker of India’s first portable, disposable and highest-selling (2 million units sold) female urination device, PeeBuddy and Sirona Period Pain Relief Patches (India’s First Herbal Feminine Pain Relief Patches).

MediBuddy is one of India’s leading digital healthcare platform and is a partner to several leading enterprise customers in the country and helps millions of users access a wide range of sponsored healthcare services. Recently, MediBuddy merged with DocsApp, to create an entity that sits at the pinnacle of the overall healthcare industry.

Established by ex IITians, Satish Kannan and EnbasekarDinadayalane, DocsApp leverages technology to provide quality healthcare to millions of Indians without any geographical constraints and is headquartered in Bengaluru.


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