IAN invests $450K in female urination device PeeBuddy

PeeBuddy allows women to stand and pee even in dirty public toilets, so no more wiping of seats/making chairs, and also lessens the risk of contracting infections

Delhi-based startup First Step Digital Pvt Ltd, which runs under the brand PeeBuddy, a female urination device, has secured INR 2.96 crore ($450,000) in pre-Series A funding from Indian Angel Network (IAN)

Sanjay Mehta, Ishan Singh and Vikas Kuthiala have led this round of investment on behalf of IAN.

Although India is the fastest growing economy, Indian women continue to suffer the lack of clean & friendly toilets when they travel for professional, social, or recreational reasons. These inconveniences get exacerbated during period related days, medical emergencies, or weather conditions.

The country lacks adequate basic facilities, with toilets being one of them which was the first problem the startup solved. Aiming to bridge the gap and find a solution, Deep Bajaj along with his co-founders Mohit Bajaj and Deepak Thareja came up with an ingenious product called PeeBuddy.

PeeBuddy is a female urination device that allows women to stand and pee even in dirty public toilets, so no more wiping of seats/making chairs and also lessens the risk of contracting infections. The product is also helpful for usage during Arthritis & Pregnancy.

It also offers Sirona, which include Herbal Feminine Pain Relief Patches (to avoid taking pills), Oxo Bio-Degradable Sanitary Disposal Bags (for clean & hygienic disposal of Sanitary Products), Intimate Wet Wipes, Applicator Tampons, and Under Arm Sweat Pads. In wellness, they also have the BodyGuard Range includes Natural Mosquito Patches & Bands.

Speaking at the announcement, Founder Bajaj said: “Women have a lot on their plates these days. We believe our products can assist them in taking care of their Intimate Hygiene & Wellness needs in many peculiar situation which are not discussed openly including lack of friendly toilets, menstrual pains, sanitary disposal etc.”

“Our intent is to assist women travel, live & operate better. We started with PeeBuddy and have received a great response from women across all walks of life. There is a huge market potential for us in the intimate hygiene and personal care market with over 90 million in women in urban areas and over 210 million in rural areas. The funding and support by IAN will help us expand our footprint across the country and create a stronger team across verticals,” Bajaj added.


The Products are available on e-commerce websites like Amazon, Flipkart, Nyakaa, Purplle, Snapdeal, etc and retail stores in Delhi like 24×7, LeMarche, Guardian and NewU. With the recently secured funds, First Step Digital will further focus on making investments in strengthening its market position as well as creating an innovative product portfolio mix and a strong team.

IAN is India’s first and world’s largest business angel network with close to 450 members across the world. Established in 2006 to foster entrepreneurship with prime focus on nurturing and mentoring new generation entrepreneurs, IAN brought the concept of angel investment to India and has been instrumental in bringing India’s startup ecosystem on the global map.

With investors from 10 countries, IAN’s presence spans seven locations, which includes cities in India and UK. The network is sector agnostic and has funded startups across 17 sectors in India and 6 other countries growing global footprint companies. In the calendar years 14,15 ,16 IAN has invested about over 32 Million USD in approx. 60 deals.


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