Gamezop, a multi-game platform has raised Rs 32 crore investment from BITKRAFT Ventures, Velo Partners, and FJ Labs. The platform has over 34 million monthly active users.
Gamezop operated by Advergame Technologies Private Ltd was founded by brothers Yashash and Gaurav Agarwal in 2015. Prior to this investment, the company raised $ 350,000 in 2016.
BITKRAFT is the world’s largest esports fund and co-owner of the publicly-traded esports ETF. Velo Partners is a global real money gaming fund and early backer of Adda52 and Junglee Rummy.
The company licenses HTML5 games from top developers and embeds them in over 1,600 popular apps – including Myntra, Grofers, ShareChat, MX Player, Glance (InMobi), and PhonePe – enabling users of these apps to play games casually or competitively for cash.
This way, the multi-game platform piggybacks on the distribution network of these partner apps and acquires users without any spending. The partner apps see an average 40 percent boost in engagement time through games, in addition to getting a 50 percent share in revenue made by the company.
Gamezop’s partner apps are free to choose between two integration options: mobile esports, where users compete on skill-based games in live tournaments to win cash prizes; and free-to-play games, where users play games casually. The company will use the investment to grow the mobile esports format and establish a presence in select overseas markets through its piggybacking model.
Commenting on this CEO and co-founder, Yashash Agarwal said “Growth of mobile esports is truly democratizing the access to competitive gaming and the ability to win real rewards. We decided to take it one notch further by going HTML5 and eliminating the need to force app sideloads – saves us a lot of money and our users a lot of friction,”
He added “BITKRAFT is the clear thought leader when it comes to esports, gaming, and immersive entertainment. They were at the top of our list when we began to look for investment partners to help us grow the business.”
“We have been looking to enter the Indian gaming market for a while and with Gamezop, the factors that excite us the most came together nicely – proven model ready to scale, extreme capital efficiency, solid product moat, and an unfair advantage in user acquisition. That company could scale to over 34 million users in a highly competitive space while being profitable and with minimal external capital highlights the team’s capabilities to be a major internet company,” commented, Malte Barth, founding general partner, BITKRAFT.