CRED, a payments startup, will be in partnership for three seasons and the sponsorship amount is not disclosed.
CRED, a credit card payments app will be the Official Partner for the IPL beginning with the 2020 edition which will be held in the UAE from September 19.
The Board of Control for Cricket in India (BCCI) officially announced that the Kunal Shah-led startup will join others like Dream11, Unacademy, and Paytm as sponsors.
The deal is a three-season partnership which will see the association starting from this year to 2022.
IPL Chairman Brijesh Patel, said: “We are very pleased to have CRED on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022. IPL is one of the most innovative sporting leagues of the world and we are delighted to have a brand as unique and innovative as CRED partner us. I am sure more people across the country will take notice of them as we embark on this exciting journey.”
Kunal Shah, Founder, and CEO, CRED, said “We are extremely pleased to be associated with IPL, without a question among the most high-profile events on the world’s sporting calendar. CRED is aimed at giving millions of people access to a good life through improved credit standing, trusted community, and special experiences. IPL represents the pinnacle of consumer experiences, powered by a global community of cricketers, fans, and enthusiasts.”
“We look forward to participating in this festival of sporting excellence, which celebrates peak performance for the individual, the team, and the community. Through this synergy, we want to celebrate and recognize millions of Indians who hold the same values that IPL and CRED cherish,” he added.
CRED, which allows users to pay credit card bills through its mobile applications, aims to make financial decisions smooth and rewarding for its members.