70% MSMEs believe UPI will drive sales: study

As much as 70 per cent of MSMEs in Indian believe that more than half of their retail sales will be made via UPI, says a new study.

The study titled ‘Decoding Digital Payments: A Retailer Perspective’ was conducted by NeoGrowth, an MSME-focused digital lender in India.

Key findings:

UPI Payments set to rule the digital payment landscape in India

Customers today prefer making on-the-go purchases using digital payment methods and are more likely to buy from retailers who offer this option. Seven out of 10 retailers believe over 50 per cent of their sales will be done through UPI in the next three years.

The study indicates that retailers are also increasingly favouring digital transactions, with UPI being their preferred mode due to the convenience it offers to customers and the speed of payment receipt for retailers.

UPI adoption soars as more Indian retailers embrace digital payments

Retailers in Bengaluru saw a 14 per cent increase in the share of UPI among their digital transactions, followed by Chennai and Hyderabad at 13 per cent each compared to pre-COVID levels. Smaller cities only experienced a 4 per cent increase.

The FMCG and retail segment witnessed a 14 per cent increase in UPI transactions, followed by Food & Beverage at 12 per cent and fashion & lifestyle at 9 per cent which can be attributed to the retailers’ ability to accept digital payments easily and the increased comfort level of their customers in transacting digitally.

Decline in proportion of card payments as UPI transactions take over

Card transactions have experienced a decrease of around 12 per cent across industry segments and approximately 16 per cent across different locations. Industry segments such as fashion and lifestyle have dropped post-pandemic. The decline is most pronounced in bigger cities like Chennai, which were among the top card users. The ongoing trend of consumers adopting contactless payment methods, which gained momentum during the pandemic, has been a key contributor to this decline in card usage.

The majority of retailers prefer UPI over other payment methods; 70 percent of retailers prefer UPI for digital transactions.

Speed and ease continue to drive digital payment adoption

Instant receipt of payments and convenience to customers were the top motivators for retailers to use digital payments.

More than 50 per cent of retailers said that by adopting digital payment modes, they have seen an uptick in their sales and an improved buying experience for the customer. About 40 per cent of retailers have also stated that digital payments have helped them attract new consumers.

Better creditworthiness by broad-based use of digital transactions by retailers

Digital payments have also enabled new-age digital lenders to use retailers’ digital transaction histories to determine their creditworthiness. An encouraging sign is that almost 40 percent of retailers now prefer to use digital payments to repay their loans.

Digital Payments continued to thrive despite infrastructural challenges

The major hindrance faced by more than half of retailers were failed transactions, followed by the high cost of the machine and online fraud concerns. Promoting digital transactions among retailers will entail providing the necessary regulatory and infrastructural thrust to overcome these challenges.

You can read the full report here: https://www.neogrowth.in/neoinsights/

The study was conducted based on a comprehensive assessment of NeoGrowth’s customer data set of around 3,000 retailers and a survey of approximately 1,000 retailers across the country.

It encompassed more than 25 cities and over 70 industry segments to assess the digital payments adoption behaviour of Indian retailers.