The trend of renting hotel rooms on daily-basis is changing with hospitality startups offering hotel rooms on hourly basis at pocket-friendly prices.
In an economical move that would be welcomed by many, the traditional practices of hotels charging for one day is changing with hospitality chains offering hotel rooms on an hourly basis at pocket-friendly prices.
The move targets pilgrims and travellers who halt for a few hours. It is indeed a desirable move because a room for a night costs as much twice than a room rented out for a shorter stay. For instance, booking a room at Hotel Imperial Palace at Andheri in Mumbai would be Rs 2,637 per room night as opposed to Rs 630 for two hours which is certainly pocket-friendly.
Striking the right chord, FreshUp, a hospitality startup, rents out hotel rooms to pilgrims in Tirupati on hourly basis with packages starting at just Rs 299. “We have bunker beds, meeting rooms and relaxation lounges suited for guests who would just like to freshen up for a couple of hours or more,” said Vinil Reddy, founder, FreshUp which is based out of Hyderabad and looking to expand.
Traditionally, almost all the hotels have been following the 12 pm check-in rules. However, with the coming of aggregators like OYO Rooms, the trend has changed. OYO rooms allow customers to check-in from 6 am.
Even Lemon Tree hotel chain has started to follow the trend as the startups renting out on an hourly basis are giving the bigger chains a run for their money.
Instead of waiting in lounges of airports and railway stations, passengers or travellers can now opt to rent a hotel room at a very economical price.
While the move seems to be welcomed, the management must also watch out for the risks coming along in renting out hotel rooms on an hourly basis and watch for illegal activities taking place.