Indian fashion e-commerce company Myntra acqui-hires logistics tech startup InLogg

This is Myntra’s fourth tech acquisition which will strengthen its supply chain and logistics capabilities

Bangalore-based fashion e-commerce company Myntra today announced that it has acqui-hired InLogg, a technology platform that provides logistics solutions for the ecommerce sector. As part of the acquisition, the team at InLogg has been inducted into Myntra, making it an acqui-hire that will further strengthen and expand Myntra’s supply chain capabilities.

InLogg was founded in 2015 by a team with first hand expertise in fulfillment, technology and business, with an aim to standardize the process of logistics in remote areas and bring in efficiency. To enable reach, the InLogg platform has onboarded local and regional courier players in multiple states across the country. The company stitches composite supply chain using multiple regional logistics players to provide a pan India delivery network.

Over 50% of the e-commerce and retail business in India is contributed by tier 2, 3 and 4 cities and towns. With limited logistical capability and reliability in these areas, InLogg devised a solution to bridge the gap with technology. InLogg is uplifting technology sophistication of regional courier companies by providing SaaS for shipment lifecycle management, mobile apps for pickup, delivery, returns, Cash on Delivery reconciliation, reporting and analytics. This helps in standardizing the logistics fulfillment process and providing needed visibility. With this acquisition, Myntra will be able to strengthen its logistics capability with an expanded reach and improved customer experience.

Ananya Tripathi, Chief Strategy and Planning Officer, Myntra, said “The Inlogg acqui-hire with the platform and capabilities will help us scale while delivering great customer experience in Tier 2, 3 and 4 cities. It will allow us to leverage local and regional players to enhance our reach, reduce delivery time and develop a plug and play model which can be scaled in the future.”

Ambarish Kenghe, Chief Product Officer, Myntra, said “With the implementation of GST, launch of Value added services and continued focus on efficiency in FY18, has led to SCM becoming one of the most exciting areas where we will continue to invest for the future”

InLogg is Myntra’s fourth technology led acquisition. Myntra has previously acqui-hired Cubeit, Native5, and Fitiquette.

Picture credit: Pixabay

Fahmin Zain

A crazy startup enthusiast

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