Google leads Series C investment in Fynd, which gets you latest in-store fashion online

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With 8,000-plus outlets on board, Fynd enables customers to discover fashion in real-time and know the exact specifications of the products available

Fynd, an O2O startup which brings you latest in-store fashion online, has closed its Series C round of funding, led by search engine giant Google.

Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, Patni family office and Hong Kong-based Axis Capital also contributed.

The funding will enable Fynd to further enhance the way it engages with consumers and retailers.

This round comes about a year after the company secured $500,000 from Silicon Valley VC firm Rocketship.

With 8,000-plus outlets on board, Fynd’s proprietary inventory integrations enable customers to discover fashion in real-time and know the exact specifications of the products available.

Commenting on the round, Fynd Co-founder Harsh Shah said, “Fynd is growing steadily and has managed to seal some exciting partnerships in the past few months. Our vision is to revolutionize the online and offline shopping experience across all channels and customer touch-points. We expect that the capital raised will help us further bolster our growth trajectory.”

“Fynd has built an impressive, tech-first platform that has tremendous potential to scale within and beyond fashion and India,” said Seema Rao, Head of Corporate Development – India, Google. “Fynd’s unique store-driven commerce approach, without inventory or warehouses, gives it a unique position in the marketplace.”

Founded by Shah, Farooq Adam, and Sreeraman MG, Fynd is a fashion e-commerce platform that brings the latest in-store fashion online. The O2O company directly sources products across various categories including clothing, footwear, jewellery and accessories, from the most prominent brands in the country. Fynd claims its integrated system allows for speedy delivery within four to six hours, and a complete assurance of product quality.

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