The Mumbai-based wellness startup, Adesaa which sees themselves as the flag bearers of Prime Minister Narendra Modi’s yoga initiative, intends to take India’s ancient yoga globally
Adesaa Wellness Private Limited – a Mumbai-based wellness startup, which sees themselves as the flag bearers of Prime Minister Narendra Modi’s yoga initiative, has raised an undisclosed amount of funding from angel investors.
Adesaa Wellness has recently launched India’s first-ever ‘pop-up theme’ program, offering an amalgamation of the best of ancient Indian traditions – Yoga, Meditation and Naturopathy – providing some of the finest wellness retreat programs for physical, spiritual, and mental rejuvenation. It aims to spread the light of India’s ancient yoga globally to integrate body, mind and soul. Adesaa is a Sanskrit word, which means a divine command from within.
The startup intends to use the funds for growth and is planning to hire certified yoga teachers as well as nutritionists. “This investment gives us additional resources to support our expansion plan, which will be used to accelerate our marketing efforts as well as employment generation. Our expansion plans are very exciting for our investors as they foresee a huge potential for our business model. We are going to democratise healthy living – providing some of the finest retreat programs and create employment to hundreds of yoga teachers and nutritionists,” said Samidha Rasaikar, Co-Founder and Chief Executive Officer, Adesaa Wellness Private Limited.
Adesaa is focusing its efforts in niches where it has special expertise and guidance from Yoga Pandit Shri Gopinath Bhimaji Kedar, who has been practicing advanced level of Astanga yoga over 18 years. “Our plan is to become the market leader in the current set of services and introducing our various wellness retreat programs to corporate, educational institute as well as to media houses. There are plans for a strategic partnerships with various State governments, for which, we are in advanced stage of discussions with Maharashtra and Goa governments – on collaborating with Adesaa’s initiatives,” said Amjad Waghu, Co-Founder & Director, Adesaa Wellness Private Limited.
The Yoga and wellness segment has boomed into one of the most revenue generating businesses with a USD 3.2 trillion industry. While India is currently measured at INR 490 billion and it is estimated to rise by 20 per cent in the next five years.
According to Juned Khan, Co-Founder and Director, Adesaa Wellness Private Limited, the idea of expansion is to reach out to maximum people and spread benefits of yoga to prioritise health and wellness. “We intend to take India’s traditional yoga and our initiatives on the international platform since yoga is a precious gift to mankind, which is Adesaa’s key objective. Through this expansion, we will have footprints in overseas market – London, New York, Singapore, Beijing, Honk Kong, Melbourne and Sydney – which would be carried out in the phase-II by year-end,” he said.